Public Yield
2024Brand identity and website for a financial communications firm that needed to stand out in a conservative industry.
The Challenge
Public Yield had outgrown their original website and brand. As a growing financial communications firm, they needed a digital presence that reflected their expertise and built instant credibility with institutional investors — without looking like every other finance site.
About This Project
A complete brand identity and website for a financial communications firm. We developed a sophisticated visual language that conveys trust and authority while standing out in a traditionally conservative industry. The website features seamless content management and blazing-fast performance.
Our Approach
We started with a deep-dive discovery session to understand Public Yield’s positioning in the financial communications space. From there, we developed a brand system that balances professionalism with a modern edge — bold typography, a refined color palette anchored by their signature red, and clean layouts that let the content breathe.
The website was built on WordPress Full Site Editing with a custom block theme, giving their team full control over page layouts without touching code. Every template was designed for speed and accessibility first.
Results
40% increase in organic traffic within 3 months of launch, 2x improvement in average session duration, and a 60% reduction in bounce rate across key service pages.
Working with this team was a seamless experience from start to finish. They listened to our vision, challenged us in the right places, and delivered beyond expectations.