Custom WordPress
Where we started — and still a solid pick when you need WooCommerce or the WordPress plugin ecosystem. Your team gets labeled fields to update content without a developer.
We build custom-coded WordPress themes from scratch — purpose-built for your content and your team. Your team edits through labeled fields: update your hours, swap a photo, add a team member. It's fill-in-the-blanks, simple and structured. Because the theme is tailored to your site, it only loads what it needs — which means faster pages and higher Google speed scores. And you still get the full WordPress ecosystem — WooCommerce for online stores, thousands of plugins, and a community that's been paving this road for twenty years.
What's Included
- Custom-coded theme — built lean, loads fast
- Labeled content fields your team fills in, not drags around
- Connect your forms, email marketing, booking tools, and more
- Sell products online with WooCommerce
- One-of-a-kind design that looks nothing like your competitors
- The WordPress ecosystem at your back — plugins, community, longevity
Under the Hood
The nuts and bolts for the technically curious — what's packed in the trunk and how it all runs.
Theme Architecture
Custom theme built from scratch — no parent theme dependency, no starter kit inheritance. We keep the plugin footprint small: ACF Pro for content fields, a security plugin, and only what the project actually needs. Every line of template code is ours, which means nothing breaks when WordPress pushes a core update.
ACF Field Structure
Content is managed through Advanced Custom Fields — flexible content layouts, repeaters for lists (team members, FAQs, testimonials), and options pages for site-wide settings like hours and contact info. Fields are labeled in plain English so your team always knows what goes where. No Gutenberg blocks, no guessing.
Performance
The theme only loads what the page actually needs — no extra CSS frameworks, no unused JavaScript bundles. Typical Lighthouse performance scores land in the 90–100 range. Assets are minified, images are lazy-loaded, and critical CSS is inlined — the fast lane, not the scenic route.
Security
Hardened wp-config, login URL protection, XML-RPC disabled, file editing turned off in the dashboard. We handle core and plugin updates on a regular schedule so vulnerabilities don't sit around waiting to be exploited.
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